IN 2020, BRAND PITOSETURI WAS LAUNCHED IN TBILISI, GEORGIA, WITH CLEAR GOAL AND INTENTION OF CREATING JEWELLERY PIECES, CHARACTERISED AS FUTURISTIC WITH WELL EXPRESSED MINIMALISM AND BRUTALITY.

PITOSETURI EXPRESSES COMMUNITY OF YOUNG INDIVIDUALS AND FOCUSES ON UNIFYING YOUTH OF DIFFERENT INTERESTS WITH UNDERSTANDING THEIR FEARS AND SUPPORTING THEIR VALUES.

 

BRAND WAS FOUNDED BY PITO SETURI – A FAMOUS GEORGIAN TATTOO ARTIST.

DESIGNER IS GRADUATE OF TBILISI STATE ACADEMY OF ARTS IN ARCHETECTURE. HIS ARCHITECTURAL KNOWLEDGE AND SKILLS SUCH AS SKETCHING, GRAPHIC DESGIN, OBJECT CONSTRUCTION AND HANDCRAFTING, GREATELY CONTRIBUTED TO EXPRESSING HIS OWN VISIONS INTO WEARABLE ITEMS.

THE BRAND IS COMPOSED OF PROFFESIONAL TEAM, WHERE CRAFT MACHINE PERFECTLY MATCHES TO THE HIGHEST QUALITY. PRODUCTS ARE MADE BY TWO INCREDIBLE LOCAL CRAFTMANS. EACH SHAPE IS UNIQUE AND ITEMS ARE MADE SEPARATLY BY HAND WITH HIGHEST QUALITY 925 SILVER STERLING.